Monolith aus Ziegeln
Rugby Experience in Limerick by Níall McLaughlin

The exhibition building incorporates design elements from the surrounding Georgian buildings. © Nick Kane
Both the exterior and interior of Níall McLaughlin Architects' exhibition and events building in Limerick, built on the edge of the city's Georgian quarter, feature red brick. Local businessman JP McManus fully funded the €30 million project. It is intended as a tribute to Ireland's national sport, rugby, and as a gift to the city of Limerick.


Bricks in three different shades of red and high braces characterise the facade. © Nick Kane
Bricks and rugby
Brick buildings have a long tradition in the city on the Shannon. Nearly half a million bricks were used in the building with the striking exposed brick facade. It joins a row of four-storey Georgian townhouses. The 32 m tower rises above the historic buildings and is reminiscent of a cathedral, town hall or library.


The top floor function room offers sweeping views over the rooftops of the city. © Nick Kane
Tradition meets innovation
The architects originally planned to construct the building using traditional brickwork. However, time and cost pressures led to a facade of brick-clad precast concrete. Bricks in three different shades of red and matching concrete lintels create a monolithic effect. This is continued inside, with brickwork on the walls, ceilings and floors. Brick and vault details make the structural forces visible. The reference to sport is obvious: just as rugby players in a typical scrum share the load and ensure stability by sticking together, the bricks in the vault support each other.


The bricks of the vaulted walls in the southern part of the building are laid by hand. © Nick Kane


The vaults appear solid but are actually a steel structure clad in acoustic panels. © Nick Kane
Uncertain future
Unfortunately, the International Rugby Experience proved to be less than economically viable. After months of preparation for the handover, the council rejected the gift. Even as a not-for-profit project, it was not economically viable due to lower than expected visitor numbers. After just 18 months, the Rugby Adventure World closed at the end of last year. It remains to be seen what will become of the striking building, which continues to dominate the city centre.
Find out more in Detail 4.2025 and in our Detail Inspiration database.
Architecture: Níall McLaughlin Architects
Client: World Rugby Experience
Location: Limerick (IE)
Stuctural engineering: Punch Consulting