Architecture and the Media: European Conference on Architecture and the Media

The European Conference on Architecture & the Media is conceived as a place to
meet and exchange experiences on the dissemination of architecture. It is addressed to
journalists, cultural institutions and organisations, communication professionals, architects
and architecture lovers.

Architecture & the Media is focused on architecture perceived as culture and on the
dissemination of both core values and most cutting-edge topics through the media, either
general-interest and specialized media, printed, audio-visual or online.

The 2020 Architecture & the Media conference follows up on the success of the First
Edition in 2018, curated by Miriam Giordano and Ewa P. Porębska, and now comes back
with new topics.
Next to general issues, the event will focus on television, radio and audio-visual media and will
deepen the crosscutting subject of architectural images.

The initial venue of the event was to be the Mies van der Rohe Pavilion in Barcelona but the
present and extraordinary situation that limits traveling and the possibility of holding events
together pushed the organization to move the conference to the digital channels of
Fundació Mies van der Rohe.
Architecture & the Media is organised by Fundació Mies van der Rohe and Labóh with
the support of Creative Europe as part of the dissemination program of the European
Union Prize for Contemporary Architecture – Mies van der Rohe Award.
This year’s online edition will take place during the Barcelona Architecture Week 2020
and will be curated by Miriam Giordano, expert in communication.

What Makes Architecture Alluring For The Media?

-Why is it such a challenge for architecture to gain visibility in the cultural section of a
dissemination platform? And in other sections such as society, politics and economy? For
which reasons?
-How significant is the role of the media in making architecture understood and appreciated
by broader audiences?
-What makes the collaboration between institutions and the media in the dissemination of
architecture successful/a success story?
- How can awards help increase the interest in contemporary architecture? How can they
improve the understanding of the subject? How can they bring it closer to the real needs of
society?